My Beloved registers high ratings during its pilot week, based on Nielsen data in Mega Manila

By | February 17, 2012

The much awaited primetime series of the phenomenal loveteam of Dingdong Dantes and Marian Rivera in GMA Network titled My Beloved kicks off with a resounding victory after registering high viewer ratings on the Telebabad block.

“The original series remains ahead of competition in viewer rich Mega Manila, which comprises 58 percent of total television households nationwide, according to the more widely recognized ratings service provider Nielsen TV Audience Measurement.

“Based on household data in Mega Manila, the program registered 42.7 share points versus ABS-CBN’s Budoy’s 27.4 points and Walang Hanggan’s 32 points during its pilot airing last February 13. It continued its dominance in TV ratings after its successive victory on Tuesday, Wednesday and Thursday.

“In Mega Manila, the Kapuso primetime drama scored 40.9 share points, way ahead of Budoy’s 27.9 points and Walang Hanggan’s 33.5 points on Tuesday (February 14). On Wednesday and Thursday, it earned 39.1 points beating ABS-CBN’s Budoy with 26.8 points and Walang Hanggan with 36.4 points on February 15; while on February 16, it posted a household audience share of 40.4 points higher than Kapamilya programs Budoy with 28.7 points and Walang Hanggan with 34.9 points.

“Anticipation is high for the reunion project of the real-life sweethearts in the Kapuso Network as they deliver offbeat character portrayals in the weeknight series. Dingdong plays the role of Arlan/Benjie, an angel of death or sundo who is punished to become human after falling in love with the beautiful mortal Sharina played by Marian.

“More heart-stopping scenes and twists will unfold as the plot thickens with Arlan defying his task as a sundo to save Sharina from her impending death. His actions anger the higher beings in his realm and confer Arlan the biggest punishment of all: they strip Arlan of his powers and duties as a sundo and he sends him to earth to become a mortal. Arlan’s soul transfers to Benjie’s body, who is a playboy and a member of small-time syndicate.

“Trapped inside Benjie’s body, Arlan must now learn how to live like humans and act like one of them. How will Benjie cope with his struggles in the mortal world and react when he comes face to face with Sharina? Will Sharina discover that the mystery man in the painting and Benjie are one and the same person?

“Meanwhile, Kapuso viewers will get another chance to watch in full swing the pilot week of the undying love story of Arlan and Sharina with a TV special titled My Beloved: Ang Simula ng Walang Kamatayang Pag-ibig. This will air on Sunday, February 19, right before Party Pilipinas.

“My Beloved airs Monday to Friday after Biritera on GMA Telebabad.”

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